When purchasing online fashion the main concern is always the fit. What one brand classifies as a certain size, may not be what another company uses for their standards. This can be confusing to the person who is attempting to buy clothing off of an internet website. Finding a retailer who is consistent with the industry standards can make purchasing clothing online a pleasant experience, instead of frustrating.
The fashion industry has standards for clothing sizes, however, that doesn’t necessarily happen throughout the retail market. Manufacturers have their own standards, so buying a specific size no longer works, unless one is familiar with how the different brands run.
True to Size
When a manufacturer produces garments that are uniform in size and conform to the fashion industry standards, it makes purchasing clothing much easier to do online. Without being able to try on the garments before paying for them, a customer simply has to take a chance that the clothing might fit. This can make online purchasing confusing and discouraging for many potential new customers. No one enjoys making returns, and the thought of trying another size may be a turn off for many people.
Another important feature …