News For This Month: Professionals
It is an amazing thing to have a new website. You can liken it to opening a gift you got from the Apple store. It can bring you so much excitement about sharing to the world the senior living community and you begin thinking of senior living SEO ideas such as branding, color scheme, logo, flashy design, what your community is like, and the number of hits it will get, etc.
But have you thought about the real purpose of your website? Your website is usually the first thing potential residents and caregivers see and contact first. You only have a short window to provide them the details they need or they will go and look for the answers somewhere else. And all the flashy designs you have prepared can go to waste.
In our world today where most people have a shorter attention span as they are constantly flooded with information, it is a must for your website to connect with people’s emotions and establish a relationship with them as soon as they get to your site. It is the reason why you should not solely focus as to how your senior living website aesthetics because the most crucial metric you need to remember is the number of customers you can get from this thing.
It is nice to have a pretty and trendy senior living website but you should really focus on how you can make it a part of your marketing system that will help you attract new residents on its own and help you in the sales process. It shouldn’t be a high-maintenance digital brochure.
How to Make Sales Funnel Within Your Senior Living Website You can only attract the attention of seniors and caregivers in a span of 10 seconds. These seniors and caregivers in your area can get to your site in various ways. One of the method they use the most are search engines.
If you pay for traffic using pay-per-click in order to attract people to your site, ensure that you have a landing page that is designed to have all the answers to what people are usually looking for. In reality, you should be able to get contact information from visitors in every page of your senior living website or ask them to give you a call or contact you.
A lot of senior communities do not ask people to go to a certain page. They ask them to go to the homepage that are flashy but does not encourage them to do anything so no wonder people aren’t contacting them. Senior prefer dealing with people rather than companies so make sure that you appear approachable to them.
You can easily get their contact information by providing a valuable information they may find useful like an email course of videos and proceed from there.
It helps to follow up on every site visitors because it enables you to establish a good relationship to your senior living community.
This is a sure way to stand out from your competitors who send out a standard and boring company style newsletter once a month. You won’t have a hard time shining out from the rest and getting a monthly newsletter they can learn a lot from you is just an added bonus.